This Old ‘E90 vs F30’ Comparison Reveals When Modern BMWs Began to Change

I was thinking early today about why modern BMWs just aren’t as universally loved as older ones. When I was in high school, and reading car magazines front-to-back like a madman, there wasn’t a comparison test BMW couldn’t win. In fact, BMW’s endless string of wins led readers to feel as if magazines were paid by BMW.