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2020 MX1 Enthusiast Weekend

August 14 - August 15

August 14-15, 2020 in Greenville, SC | Registration opens May 11 at 12 noon EDT!

The BMW Car Club of America is excited to announce a brand-new event—MX1 Enthusiast Weekend, presented by Michelin—which is set to take place August 14–15 at the world center of all things BMW in upstate South Carolina. An awesome lineup of fun social and driving activities are scheduled at the BMW Performance Center, the BMW CCA Headquarters, and the BMW CCA Foundation Museum in Greer, South Carolina.MX1 will celebrate everything BMW with a special highlight on M models and X vehicles with the 1 representing 1 community, 1 enthusiast club, and 1 weekend. MX1 will bring the entire BMW community together for a new tradition and provide something we can all look forward to. This will be perhaps the first large-scale BMW event post-coronavirus stay-at-home orders.


4:30 p.m. to 8 p.m.
Exclusive After Hours Event
at BMW Performance Center

The weekend will kickoff on Friday, August 14, with an exclusive after-hours driving event at the BMW Performance Center from 4:30 p.m. to 8 p.m. This event will give participants the chance to sample several current BMW M and X Series models between five different driving stations. The stations include the “rat race” (where two M cars compete against each other on a skid pad), a timed event for friendly competition, off-road driving in a BMW X3 or X5, and driving an M car around the handling course. Finally, buckle up in the passenger seat for a high-speed hot lap as Performance Center instructors drift around the track.


9 a.m. to 2 p.m.
Cars & Coffee
at the BMW CCA Headquarters

On Saturday, the MX1 weekend continues with Cars & Coffee at the BMW CCA National Headquarters from 9 a.m. to 2 p.m. All members are invited to park their BMWs on the twenty-acre campus and lawn surrounding the lake for a huge all-BMW gathering. During the Cars & Coffee, we will celebrate the launch of the BMW CCA’s new M and X chapters, host tech talks from our sponsors, and introduce special guests from BMW of North America. In addition, attendees will have the chance to shop at the newly-expanded BMW CCA Lifestyle store and see this year’s amazing raffle cars up close in the headquarters garage.


12 p.m. to 5 p.m.
BMW CCA Foundation
GENESIS: BMW from the Beginning
presented by The Werk Shop

Following the Cars & Coffee, MX1 participants are invited to a special presentation of the BMW CCA Foundation’s new exhibit, GENESIS: BMW From the Beginning, Presented by The Werk Shop. The exhibit features 23 BMW cars and motorcycles from 1927 to 1965. Along with the exhibit, the BMW CCA Foundation will have guest speakers including Roundel columnist Jackie Jouret, giveaways, and a complimentary collectible for every guest. The Foundation will be open from 12 noon to 5 p.m. on Saturday, possibly later depending on attendance and interest.


August 14
August 15
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BMW Performance Center (Greer, SC)
1155 SC-101
Greer, SC 29651 United States
+ Google Map
(888) 345-4269

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