BMW to Debut a New Advertisement during the Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault and the All-New, Fully Electric BMW iX Sports Activity Vehicle.

Conceived by Goodby Silverstein & Partners and directed by Bryan Buckley, the 60-second spot will air during the third commercial break of the first quarter. BMW to launch two All-New, fully electric vehicles in the U.S. next month – the BMW iX Sports Activity Vehicle and the four-door BMW i4 Gran Coupe.