BMW Is Faced With A Hard Decision As The Z4 Nears The End Of Its Life Cycle @ Top Speed

For a niche market that’s occupied by very few cars, sales of 12,000-13,000 examples per year across Europe and America doesn’t sound bad, but when you consider that BMW was selling 10,000-12,000 examples of the Z4’s predecessor on the U.S. market alone in the mid-2000s, it’s safe to say that the Z4 probably isn’t living up to sales expectations.